SaaS: Protecting Recurring Revenue

A B2B SaaS provider delivering analytics tools to UK SMEs had grown to £2.4M in annual recurring revenue. Several clients represented high contract values, and late or missed payments from just one or two could materially affect cash flow.

Using AlertFlag

• Monitored top 50 customers that contributed the majority of ARR.
• Received an alert that one key client had a new CCJ and a reduced credit recommendation.
• Finance reached out early to restructure the agreement to quarterly prepayment.

Outcome

The SaaS company secured payments in advance for the rest of the year and avoided a potential mid-term default that could have resulted in over £70,000 of lost revenue. The company now includes automated monitoring as a standard part of its revenue-protection playbook.