Wholesale Beverage: Managing Cumulative Risk

A large wholesale beverage distributor supplied over 300 pubs, bars, and independent retailers. Individually, each account was relatively small, but the combined exposure was substantial. During an industry downturn, management worried about several clients failing at the same time.
 

Using AlertFlag

• Uploaded their full customer base into AlertFlag's enterprise monitoring plan.
• Over two months, alerts flagged multiple clients with new CCJs, late filings, and director disqualifications.
• Riskier accounts were shifted to prepayment or 7-day terms.

Outcome

Annual bad-debt write-offs fell by 82%, preserving approximately £180,000 in cash flow. This allowed the business to reinvest in stock, vehicles, and marketing rather than covering preventable losses.